• Nurain Sheikh

Benefits and opportunities of an online business

Updated: May 4

The secret of getting ahead is getting started.

Do you know that, if you take your business online at the right time then you can easily beat your competitors and grow your business! It can increase business growth and income many times that you've never imagined!

Let me share, the benefits and opportunities you'll get after taking your business online, which helps you to visualize how this can help!

Benefits of starting an online business

1. Tuning with market trends and changes

After the revolution of internet speed, at least everyone has an internet connection. This also might be one of the reasons behind boosts in online shopping.

In the next couple of years, there'll be a large number of e-commerce websites and online shopping apps available on the internet. As you can relate too, all the products and services like clothes, jewelry, shoes, electric devices, and even the foods are now available at your --fingertips!

People who are aware of the coming changes in the market have started doing their business on the internet. So what's holding you back! Start your business online now and stay ahead in the competition of your business.

2. Gaining new customers:

The world searches on Google. Turn those searchers into customers.

Before buying any product, you check its price, special offers and other information on the Internet. In the same way, other customers do the same.

Suppose that your business has a strong online presence that sells the same products/services. There are more chances to appear at the top in the search results and get noticed by the audiences.

And after impressed by your well-managed website and checking the details and reviews of products, he/she might want to buy the product. Congratulations! this way you got a new customer.

The real success stories of starting an online business:

1. This is the story of Shivam(name changed) who runs a hair salon at Ahmedabad and already listed his shop in the online business directory. One of his customers shot the video of his hair dyeing and shares it on different social media like Tik Tok, Instagram, and Facebook which surprisingly go viral!

The new audiences who search the keywords "best hair salon near me" on the search engine like google, find out Shivam's shop on the top. And his online shop profile has good reviews of customers with images. He got around 80 to 100s of new customers online basis within a month!

2. The second success story is of Pooja from the small town of Bihar. She runs a traditional shop of handmade embroidery clothes and hears about the benefits of taking the business online. She starts running her business online and within a couple of months, she got thousands of new customers from outside her location by selling her products online!

3. Opportunities and expand business

If you start your business online then there are countless opportunities to spread it where you want. For example, you're running a coaching center and it has a strong online presence it implies that your business is not just bounded by the location.

By that I mean, to grow or expand the students from different cities you don't need to open a new branch in each city. You can start the online courses which will be live-streamed from your coaching center.

4. Product and brand awareness

Spreading the awareness of a new product is a crucial matter for every business. Adopting the new trends of marketing helps to build brand recognition.

Let's take a real-life example of one of the most famous shaving razors brands "Gillette". The company understood the upcoming changes early, and want to establish themselves as an industry leader when audiences think about shaving products.

Instead of traditional advertising methods, they start spreading their product awareness by giving grooming tips for their customers via contenting writing and blogging. This is what makes them stand out of the crowd, which creates value for their customers and selling their products differently.

If you've launched a new product then it's very difficult to spread awareness about that product but, if your business is running online then you can take advantage of lots of digital marketing strategy. 

5. Increases size of the audience/ user:

"Boundless approach" This is one of the most advantages of an online business I ever found. If your business has an online presence then it's no longer bounded by a specific region.

Back when it's difficult to buy a product because of the lack of transportation. Nowadays this problem has no longer issues. That means audiences are now aware of your product and there are more chances of increasing the customer base from outside of the city, state, and country.

6. Growth in business income

It is the byproduct of spreading online business, as the new customer base added to your business then business income will also increase.

7. Advantage of digital marketing

Digital marketing tactics

Those days are gone now when to spread the awareness of any new product, only newspapers, tv ads, and printed templates were used and hoping that your target audience would see the ads and act on it.

But in the age of online business, you can advertise your products/ service to the very specific and targeted audiences to convert them into your new customers. It's also less costly than traditional advertising methods.

8. Feedback

Customers' feedback/review

To improve the quality of a product or service, customer feedback is the best and useful approach. If your business has a strong online presence with social media then you can check what your customers are talking about your products/ service.

9. Sales and offers

Your online business presence helps you to share information like a discount at special events or sales and offer related news quickly. To build a strong relationship with the customer, the best way is offering them special offers and discount vouchers via e-mail marketing.

10. Professionalism

Professionalism in any business adds value to their product/ service. If you're a local producer then it may difficult to convince people to buy your products. But, if your business has a strong online presence then it improves the brand value and also looks professional. It can also help you to earn customers' trust.

I hope this information might help you to take a clear picture of the "benefits and opportunities of spreading your business online".

11. Build a new network:

Build an online community

Online business helps you to build a new network with the people interested in your business. That's how you can grow your business online and make it appear in front of different audiences.

Always remember that "having a clear goal and a roadmap to achieve that goal is a key to success."

If you find this article informative then don't forget to share it with others!

Keep reading: